Tuesday, December 30, 2014

SCARE TACTICS-MARKETING VIOLATION #2-I'M DOIN IT!

Hi, Vikki here again and it's been too long since I have blogged.

There is no longer any reason to beat around the bush, we have been in business long enough ( 63 years) to worry about educating through scare tactics. There is reason to feel scared and hopefully our reputation of integrity will counteract negative opinion, perhaps not, but I am too old not to say it like it is.
CRIME is real, latest headline of serial rapist on the loose and just read an article yesterday about a homeowner who saw someone suspicious and risked her life chasing down a damn stranger in her car. The prisons have picked up the pace of releasing high risk offenders and if you think they are low risk you head is in in cloud.
I have written about this for a lifetime and the average consumer would rather still believe crime happens to other people than to spend less than their deductible on high security locks that are pick and bump resistant. It is called "real" security , not 'feel good' security and NO, it is not available in the big box stores. It requires calling a calling a security professional (not just any ole locksmith) which first demands your awareness that they exist. And for LORD SAKE, FIRST ask who they are, not how much they cost.
We have had and continue to have a successful run in business and sure, we would like you to call us,but I care more that you care at all even if it means calling someone else.

As always, protecting what you most value (hopefully),
Vikki Flam

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